Monday, August 13, 2018

The New 2018 iPhones: What To Expect

Rumors about the recently crowned trillion dollar tech giant, Apple Inc. have always been fueled with fanatics to an extent where the company’s production line has found it difficult to keep up. Even before the launch of iPhone 8, iPhone 8 Plus and iPhone X, rumors about the flagship models that can be expected in 2018 had hit the Street. While the anticipation for its products is undoubtedly celebrated at the Apple headquarters, the Cupertino based giant is faced with a “Go Big or Go Home” situation. 

Despite there being more than a handful of negative sentiments around the iPhone X, the flagship premium model was the best selling phone despite its high price range, for the initial 3 months of 2018 followed closely by the iPhone 8 and iPhone 8 Plus. However, it goes without saying that a friendlier price bracket would have increased the Total Addressable Market (TAM). 

For 2018, the rumors entail that Apple will be looking to relive past traditions with a line-up of three well-rounded iPhones. While the first two variants will supposedly become the second generation of iPhone X with a 5.8 inch OLED display and a prospective price of $999 and a 6.5 inch OLED display to be perceived as the iPhone X Plus with a prospective price of $1,099, there is also a lot of attention towards the possible launch of an affordable variant with a 6.1 inch LCD display with fewer specs, said to be priced alongside the affordable iPhone 8 and iPhone 8 plus between $700 to $800. 

Apple’s 2018 product reveals could also mean the official end to common specs such as Touch ID fingerprint sensor and Home button from the company’s flagship lineup as the rumor mill suggests. That would leave a whole lot of reliance on Face ID that is supported by the TrueDepth camera system

While it is rumored that Apple will be trying to keep the affordable variant as close as possible to the premium models, the company is sure to cut off a few features to keep costs lower. The build material for the affordable variant will supposedly be aluminum unlike the stainless steel frame on the premium versions and might not have the same camera and 3D touch support either.

It is crucial to note that the premium 5.8 and 6.5 inch OLED display variants of the 2018 iPhone will carry a 4GB RAM and may continue with the dual lens rear camera. It is additionally reputed that no less than one of the iPhone variants will feature dual-sim functionality for the first time ever in 2018. 

What Are They Called And What Will They Be Built Like?

A significant question on everyone’s minds is what the Cupertino based giant is going to call the iPhones that it will release in 2018. This air of confusion first sparked its course when Apple decided to entirely skip on the iPhone 9 and launched the iPhone X after the iPhone 8 and iPhone 8 Plus. 

As the situation stands, Apple could very well go about naming the new updates to the flagship series and calling them the iPhone XI or iPhone XI Plus for the larger screen variant, but that still leaves a lot of questions around the name for the budgeted option with fewer specs. Some rumors have suggested that the 6,1 inch LCD screen variant will come down as the iPhone 9. However, one can’t help but point out the confusion that such an addition would cause to a series that has already been skipped on. 

As for the specs, there are suggestions that the iPhone will feature Corning glass on display to add points for durability while they are supposedly expected to look intriguingly similar to the iPhone X. The 5.8 inch OLED display and 6.5 inches OLED iPhone will have the same notch for Face ID, coupled with an edge-to-edge display, dual-lens camera and a glass body for wireless charging

Finally, the 5.8 inch and 6.5 inch OLED display iPhones will feature the iPad style landscape functionality that allows for additional information to be displayed across native apps if the phone is held horizontally. 

While the rumor mill for the 2018 iPhones looks exciting, it would be interesting to see how the Cupertino based giant places the three variants across its existing market and if it has room to expand beyond that.

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