Friday, April 20, 2018

SEO Tutorial: Step by Step Guide to Get your page at the top

For us to serve our customers as well as possible, they do need to find us first. These days most of the finding is done online, specifically through Google. Therefore, it is of the utmost importance that our websites rank high on the right search terms. Many companies do this by paying Google to be at the top of the page. This might not be for everyone but what every business should at least focus on is Search Engine Optimization (SEO). It’s free, and it’s crucial. 

If you are a beginner to SEO continue reading this article else if you are looking for best SEO software or SEO tools check out my other article about 7 Best Industry Leading SEO Software and Tools. Let's get started...

What is SEO

SEO is the practice of designing, building and writing your website in a way that makes it pop up as high as possible on specific keywords in search engines, organically. This is very different from SEA (Search Engine Advertising) practices, which is paying Google to be at the top of the page.

Many factors play a role in effective SEO: use the right keywords, image explanations, the speed of the website, domain name, etc. In this article, we will give you an SEO tutorial on all the most important knowledge you need to start getting your own page up to snuff.

1. Keyword analysis

Keywords are the backbone of your SEO. If your site is not overflowing with all the right keywords, how is Google supposed to ever find you? It doesn’t have to be complicated.

There are many tools out there that want to help you with it. Let’s take a look at 3 of these.

Keyword planner for Google
The Keyword Planner of Google Adwords gives you an idea of the right keywords to use for your audience. It might just uncover some common search terms that you never thought of yourself.

KWFinder - find long tail keywords with low SEO difficulty

KWFinder is one of our favorites. Many have found Google’s own tool to lack the right user experience. KWFinder is a great alternative. It gives you the right keywords to work with, offers statistics on these words, shows you how easy or difficult SEO with this word is and offers different languages.

SEMrush calls itself an all-in-one marketing toolkit. It doesn’t only provide all the help you need with your SEO, you can also manage your ads (SEA), social media and PR in this tool. A very helpful buddy for anyone wanting to boost their business on a professional level.


2. Claim your domain

Before 2012 domain names were of one of the most significant factors in SEO. This is no longer the case. Google found that many of the perfect domain names had very little substance once on the page itself. This, however, does not mean that a good domain name has no effect at all. Having a good domain name helps you build your brand and establish trust. It might also get your result more attention in the search engine.

3. On-page SEO

Using the right keywords on your website and writing quality articles are all seen as on-page SEO. This is what is visible to everyone visiting. There is also off-page SEO. This is what happens somewhere outside of your web page, such as link building (backlinks). We will discuss that later.

We’ve already discussed search terms. Images are another way of optimizing your page. Choose images that match your content and give them a relevant name, either the title of your page, or the article would be great options. Also, make sure that your image file is as small as possible, this will help with your page’s loading speed. More tips on image optimization here. Google wants your page to be helpful for their searchers. A page that is slow to load is not useful. That is why a fast loading page will do better in the ranking.

4. Off-page SEO

What you do with off-page SEO is show search engines how relevant you are, you are an authority. Because you are not only present on your own website, but your name is scattered all over the web. You might want to try and get your links on other people’s pages. You can do this by writing relevant articles. Sharing on social media is also a great way of spreading your links, hoping people will pick it up and share it. Again, quality content is vital when you want people to share what you put out there.

Stick around For SEO purposes as well as sales purposes, you want your visitors to stick around on your page as long as possible. When a visitor stays on a page for a while, this tells Google that the page is relevant and is, therefore, more likely to rank it high. A pleasant design, great content, clear goals and a varied presentation of your content (photos, videos, text) will make them want to scroll on and not click close.

5. Sitemap

A sitemap is literally a map of your site. It gives search engines insight into the relevance of your site and where to link searchers to. Submit your sitemap to Google to make it easy for them to present your page to the right people. You can do this in the Google Search Console. Ask your developer about your sitemap or check your website platform (e.g., Shopify, WordPress or Wix) for more information on how to find your sitemap.

6. SEO tools

There are plenty more tools you can use to help you out. Here are some you should know about.

SEO keyword competition tools: help you find the right keywords for your site (e.g., KWFinder).

SEO software: help you analyze and optimize your SEO (e.g., SEMrush).

Google Analytics: tracks and reports on your website traffic.

Google PageSpeed Insights: how well is your website performing on speed? It also gives suggestions on enhancing the speed.

Google Webmaster Tools: evaluates the performance of your website in Google.

Now you have all the knowledge you need to get started on your own SEO. Good luck and hope to find you soon!

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